ronbese/ project/ Räuberleiter

The managing directors of Räuberleiter – a venture and consulting company – had already worked with Rocket & Wink on an earlier project. This time, they approached the team for the branding of their new firm. Together with a positioning agency, they had already developed the core narrative: helping businesses overcome challenges – like giving someone a leg up over a fence.  The goal was to bring this narrative into the design. The one of the four routes I worked on directly visualized the idea of a leg-up: using AI, we created images of retro advertising mascots from the ’70s and ’80s helping suited businesspeople over obstacles. Another key aspect of their brand positioning was a sense of mischief – so the overall visual language aimed to reflect that playful, cheeky spirit across all design assets.

design

The logo tried to encapsulate the idea of turning a business on its head or looking at it from a different perspective. The typeface was a pretty standard kind of geometric grotesque, chosen to contrast the playful typesetting.

The colors gave the brand an energetic and fun vibe, underlining its mischievous spirit  – something not typically seen in this otherwise conservative field.

The flow text was meant to balance out the playfulness – focusing on clarity and readability while still fitting consistently into the overall design.

Räuberleiter

design

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From March to August 2024, I did an internship at Rocket & Wink in Hamburg.  I worked on a wide range of projects during those six months – but the one I’d like to highlight is this branding for Räuberleiter.

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If you’re familiar with R&W, you’ll probably recognize this as a great example of how they approach a project like Räuberleiter. Working on it taught me a lot about how to take on assignments like this in a creative and open-minded way.

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Räuberleiter

design

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6

From March to August 2024, I did an internship at Rocket & Wink in Hamburg. I worked on a wide range of projects during those six months – but the one I’d like to highlight is this branding for Räuberleiter.

6

6

If you’re familiar with R&W, you’ll probably recognize this as a great example of how they approach a project like Räuberleiter. Working on it taught me a lot about how to take on assignments like this in a creative and open-minded way.

6

6

6

From March to August 2024, I did an internship at Rocket & Wink in Hamburg.  I worked on a wide range of projects during those six months – but the one I’d like to highlight is this branding for Räuberleiter.